Saturday, January 25, 2020

Marketing Strategies Used By Nokia

Marketing Strategies Used By Nokia In order to execute the project on hand I have select Nokia. Nokia was founded by Fredrik Idestamin in 1865 as public limited company. Nokia is leading the cellular phone industry with around 38% of the market share, while Motorola, which is American based is having 12% of total market share. Nokia used be a diversified conglomerate up till 1980 with business includes pulp, rubber tire production, paper, telecommunication equipment, cable manufacturing, and consumer electronics. The geographic target market of Nokia was mainly limited to Scandinavia (70% market share) and US (33% market share) (123helpme, 2010). It should be noted that Nokia had never enjoy monopoly in any market including Finland and the company share is due to its competitive marketing strategy, state of the art product designing and manufacturing, pricing strategies and creative marketing campaigns. The company has constant record of launching new product that either low costs or cutting-edge technology, and flair have not yet been stopped. These two characteristics of the firm are giving it competitive advantage and the company is still the most profitable company of the mobile-phone manufacturing industry (Kumar, Banthia, Sharma, 2010). Nokia headquarter in situated in Espoo, Finland. The Research and Development wings of the company are situated in 10 countries around the globe. The device manufacturing factories of the company are located in nine countries while the company transacts its business in more than 150 countries of the world. In this paper we going to investigate that how does a Finnish organization become a world leader in the highly sophisticated cutting-edge industry from the marketing viewpoint? Importance and the use of Information in their Marketing Strategies of Nokia: In the decade 1990s the telecommunication industry around the globe experience three significant positive changes that sets the foundation for future growth. These three trends were increase in the use of internet, deregulations of the market that led to easy access for new competitor and the advent and popularization of wireless services. Nokia then adapted the three strategies in its marketing program. This was a mega turn in the history of Nokia. In order to get the exploit the opportunities provided by the environmental factors and decrease the potential demerits of changes that might have impact on the business, Nokia initiated an information system project. It has decided to install an information system that will facilitate decision maker across the organization in its various functional departments. For this sake Nokia takes advantage of Management Information System (MIS), Decision Support System (DSS), Executive Information System, Transaction Processing System (TPS) etc. Through the use of these systems the organization not only was able to manage the organization effectively and efficiently but was also able to coordinate its different RD departments (that are situated in 10 countries), its manufacturing facilities (that are situated in 9 different countries) and its distribution networks that situated in 150 countries. Organizational Marketing Strategy Used by Nokia: Organizational Strategy: Nokia historical logo was three arrows that were created in 1966, the company then devise its presently used organizational slogan connecting people. This slogan was design by Ove Strandberg. The company is the world 6th most loved and fastest growing brand of the world. All this was possible due to Nokia consistent organization wide supportive culture, shared values and vision. The vision statement of Nokia is our vision is a world where everyone is connected, and its promise is Our promise is to help people feel close to what is important to them. The approach the company used for to achieve this objective is Trusted consumer relationships, Best mobile devices everywhere, and Context enriched services (Nokia, 2010). Marketing Strategy: In order to achieve its organizational objectives, the marketing wing of the Nokia is doing remarkable job. In the following we explored different aspects of the marketing strategy used by Nokia. Market Segmentation: Geographic: Both Rural and Urban areas Demographic: Male and Female Age: 22-50 (almost 80% of the sales comes from this segment Consumer Segments: All the three types of users including high-users, medium users and light-users. (Kumar, Banthia, Sharma, 2010) Product Strategy: The focus of the marketing efforts of Nokia is mostly on handset manufacturing only. The company is constantly enhancing its product portfolio by inventing constantly new models. The mobile phones that are manufactured by Nokia have two diverse focuses: either low costs or cutting-edge technology. The products of the company are adopted as per the specific markets situation. For example handsets distributed in Middle East have an Arabic language function, while in France the language is tailored as French. Branding Strategy: Nokia use two types of branding strategies. It is due to the fact that its target market consumer consists of two types of customers: Upscale buyers and Economy seeker. For upscale buyer the company built its brand with high-end multimedia handsets, while for economy seeker in emerging markets its branding strategy focuses on providing economical handsets (123helpme, 2010). Pricing Strategies: The pricing strategies used by Nokia vary from situation to situation and from product to product. For cutting-edge technological products that are newly designed by the company RD, the company use first the skimming marketing strategy, and then decrease the price. While for cost-effective products that focus on economy, the company use penetrating pricing strategy. Promotion Strategy: The company success can be traced to the excellent promotion activities carried out by the organization. The company use integrated marketing communication to promote its various products in different region of the world. The promotion activities are directed toward replacement Place Strategy: The company distribution network is situated in 150 countries, and the company is still using its aggressive marketing strategy to boost its network, and market development strategy to target new markets from around the world. Nokia has come up with new place strategy by opening of the retail outlets known as Nokia Priority. Nokia: in the Global Context: Nokia has successfully used its marketing strategy to target diverse customers from around the world. Its products are equally used by rural as well as people belong to the urban areas. The company is using the right blend of standardization and adaptation. By studying the global market strategy of Nokia one can argue that Nokia standardized its products when possible and customize its products when needed. For example Nokia introduced its dust-resistant mobile phone with anti-slip grip and flash light in less developed markets including India, Pakistan, Bangladesh etc. the product was customized according to the needs and wants of the rural market of the people living in these countries. Such sort of commitment to the needs and wants satisfaction of the target market by Nokia shows Nokia genuine commitment towards the local customers needs. The competition in the global market for Nokia is increasing with the passage of time. As the market for cellular phone is passing through the growth stage of product life cycle, constant entrance of new cellular phone manufacture is continued. The competition for Nokia includes: Motorola, Sony Ericson, Samsung, Siemens, Panasonic, NEG, Toplux and Sagem and many more. In order to keep its share in the international market Nokia must continue to exploit its competitive advantage to get ahead of competitors. It needs to have more focused marketing strategy. Nokia late arrival of can-bar phone and missed design trends like clamshell phones are some of the factors that has led to decrease in the market share of the company (Kiley, 2007). Nokia market share was 66% in 1999, which now stood at 38% (2009), it means that although in terms of sales its revenue is increasing with the passage of time, but in terms of market share, competitors are capturing niche from Nokia. Nokia is using aggressive marketing strategy in the global market. Since 1997, the company has acquired 37 companies around the world. The acquisition includes, Cellity a mobile software company, OZ Communications of Canada, Navteq which is a U.S. base supplier for a price of $8.1 billion, and Enpocket supplier of mobile advertising technology and many more (Kumar, Banthia, Sharma, 2010). These acquisitions have strengthened the market standing of Nokia, and help the company to boost its competitive advantage. The global sales of Nokia are increasing and the organization is constantly using four types of strategies to increase its sales in the global market. Nokia is increasing its sales in its existing market of already available products through increase strong positioning strategy, promotion activities, and competitive pricing strategies, and thus company is able to increase the sales for its products. The company has constant record of launching new product that is either low costs (that target low-income group) or cutting-edge technology (that target upper-upper and upper-middle class of the market), and flair have not yet been stopped. New market offer exciting opportunities to Nokia and the company is continuing to explore new market in the world. Currently the distribution network of the company has been established in 150 countries in all the continents of the world. The company now developed multifunctional cell phones, and continued to put up its business in significant on the rise markets such as India, China, Middle East and Indonesia where the target market are still looking for reliable hardware. The strategy is working for Nokia and over the year it has been able to launch series of new version in the global market. And Nokia is now looking to target 200 million middle class population of China for whom the company has developed customized products that costs under 63$ (Kiley, 2007). On the other hand, the situation in US is quite different. Thats why the company is using different strategy to target that market. In US market growth is tough because the market is driven by cell-service provider. For example Verizon Communication sell phone to customer at subsidized rate to its target market. Nokias relations in US with cell phone operator are not as strong as those of competitors that are why the company is suffering in this front. To tackle this trend, Nokia have reportedly spends $5.4 million in 2007 and $2 million in 2008 on lobbying in the U.S. market to hold its market share. The strategy was very successful for the firm, as it resulted in favorable political environment for the company. Had the company adopted the same strategy in before the results for the company must have been quite different and it must have not lost its market share in the US market? On the other hand the condition is quite change as compared to condition in US and the consumers can buy the cell-phone of ones own choice, and then shop for their service. In order to take advantage of favorable market conditions Nokia has joined hands with Siemens Networks and formed a joint venture in 2006. Nokia Siemens Networks services are available in 150 countries around the world. Both the companies have merged their fixed line and mobile phone network equipment business to create the worlds biggest network. This has resulted in 1.5 billion Euros for Nokia in year 2009. Nokia e-Business Strategy: For Nokia e-business is not just limited to web presence to make easy buying selling. Nokia is exploiting the collective power of the internet and IT to vitally convert its strategic business strategies and business processes. Nokia is one of the successful ventures of the world that is using the e-commerce and e-business solution in its flair to build successful relation with its target market. Nokia e-business is known as Nokia Payment Solution that was initiated in 2001 (Nokia, 2010). The Nokia Payment Solution is unique program that enables payment service providers to mediate payments between three parties including financial institutions, distributor and consumers. This platform allow Nokia to collect, manage and clear payment initiated from mobile phone and other web-enabled terminals all the way through different payments methods including debit cards, credit cards, operators prepaid and postpaid system. Nokia provides Nokia Signet Server that serves the purpose of verification and payment transaction of non-repudiation through digital signatures. The verification and digital signature connecting the client and server are satisfied using the wireless Public Key Infrastructure (PKI) technology. On the other hand Nokia is using its e-Business strategy to successfully integrate its various divisions across the world. Nokia factories are situated in 10 countries, and its RD wings are situated in 9 countries. E-business provides an opportunity to Nokia to cut its costs dramatically through e-procurement, which is as a way for Nokia to better track and manage their purchasing. Nokia also provides various blogs in an effort to know its target market. This e-chat provides Nokia a form of technical and customer support is an excellent example of its customer focused e-business strategy. This e-business strategy that supplement Nokia traditional phone support is a system that saves precious time for Nokia while providing opportunities to know its customer more deeply. Nokia e-business strategy has helped the marketing strategist to better plan their product offerings, keeping in view the latest trends of the market. The products are designed and manufactured keeping in view the needs and wants of its target market. Through the use of e-business the marketing department is able to develop and retain its valued customers. Nokia website provides online support to its valued customer in the form of free download (music, video, themes, etc), software solution, and integration of different task related to products. . This had helped the company not only in creation long-lasting, and satisfied customer creation but also helped the company to prolong the product life cycle of its various products. On the other hand Nokia has formed strategic partnership with Facebook. Facebook is a social network website that connects people and work as link between them. This had provided remarkable opportunity to Nokia, because the Facebook application for Nokia is available for download in more than 150 countries. Nokia is the only mobile company of the world whose handsets can be connected to Facebook. This has created a world of opportunities for both Nokia and Facebook. (Nokia, 2010) Conclusion: Over the last two decades the mobile-phone market has gone through tremendous changes, with unbelievable products and rapid growth in the market. The growth of the market is still continued. Nokia is using its creative marketing strategies to hold its market share through strong positioning and competitive strategy in order to beat the competition. The company sales performance has been increase dramatically in the past few years, although it has lost a portion of its market share to new rivals in the market. If the company continue to tailor its marketing strategies according to the needs and wants of the target market, its chances for success in the market will increase even more.

Friday, January 17, 2020

Book Report (Romeo and Juliet) Essay

Author and His/her Life: William Shakespeare (April 16, 1564-April 23, 1616) was born in Stratford-upon-Avon, England, The United Kingdom. He’s genre are Literature & Fiction, Poetry. He was an English poet and playwright, widely regarded as the greatest writer in the English language and the world’s pre-eminent dramatist. He is often called England’s national poet and the â€Å"Bard of Avon† (or simply â€Å"The Bard†). His surviving works consist of 38 plays, 154 sonnets, two long narrative poems, and several other poems. His plays have been translated into every major living language, and are performed more often than those of any other playwright. Shakespeare produced most of his known work between 1590 and 1613. Overview: The undying love-story of Romeo and Juliet by William Shakespeare is one of his greatest and astonishing works during his times which is still being studied in schools and told every generation. In this story, the two young lovers proved that they are going to love each other no matter what happens or should I say, till death makes them apart. Though everybody is against of their relationship, they did not stop loving each other though Romeo was banished by Juliet’s father and both families have a misunderstanding. I can say that their families wasted a lot of lives including the two young lovers’ lives because they let their egos rule before finding the appropriate solution for the problems of both parties. II. Body A. Characters: Romeo – Son of Montague who falls in love with Juliet. Juliet – A Capulet who falls in love with Romeo. Lord Capulet – Juliet’s father. Lady Montague – Romeo’s mother. Lord Montague – Romeo’s father. Count Paris – A friend of the Prince who wants to marry Juliet. Prince Escalus – Prince of Verona who provides for law and order. Friar Lawrence – The Priest in Verona. He marries Romeo and Juliet hoping it will unite both families. Friar John – Was supposed to deliver a letter to Romeo about Juliet and the Friar’s plan, but Romeo didn’t get it. The Nurse – Cared for Juliet during childhood. Mercutio – A good friend of Romeo. Balthasar – A servant and friend to Romeo. Benvolio – A friend of Romeo’s. Tybalt – Nephew of Lady Capulet. Samson – The Capulet servant. Gregory – He is a Capulet servant. Peter – Servant to Juliet’s Nurse. The Apothecary – A poor shopkeeper who illegally sells poison to Romeo. B. Setting The play is set in the thirteenth or fourteenth century in Italy in Verona and Mantua. Much of the action takes place in Juliet’s house. Two cities of Venice are also mentioned in the play. The Capulets and the Montagues, the main families of the play, are from noble lineage and wealth; they dress well, live in fancy surroundings, and are served by many attendants. The play’s basic setting, therefore, is rich and elegant. C. Plot For many years, an on-going feud between two families has caused much disruption in the city of Verona, Italy. The Capulets and the Montagues cannot seem to get along, and there have been many deaths among the two families because of it. Prince Escalus of Verona warns the two families that if the feud does not stop, the punishment will be death. The stage opens with servants of the Capulet and Montague families. They get into a minor argument. Romeo, a Montague, enters the stage. He has recently been denied the love of Rosaline. He is miserable over this. His friend and cousin, Benvolio, enters and decides that they will go to the Capulet feast, in disguises, so he can prove to Romeo that other pretty women exist. They all exit. At the feast, Romeo meets Juliet, the daughter of Capulet. Instantly, they fall in love. After the feast, Romeo sneaks into the Capulet orchard and visits Juliet. Here, they proclaim their love for each other. They decide to marry the next afternoon and they exit the stage. Romeo and his friend and confidant, Friar Laurence, enter. Romeo seeks the help of Friar Laurence, who agrees to marry Romeo and Juliet, in hopes that the marriage will end the feud between the two families. They exit. Later that afternoon, Tybalt, a nephew of Lady Capulet, enters. He meets Romeo and starts a fight with him, as he is angry that Romeo was at the Capulet feast. Mercutio, a friend of Romeo’s, is angered by Tybalt and challenges him to a duel. Tybalt kills Mercutio, and Romeo in response, kills Tybalt. He quickly flees the scene before he hears that the Prince has exiled him from Verona. All exit. Romeo and the friar enter. Hiding in Friar Laurence’s cell, Romeo tries to commit suicide. The friar will not allow Romeo to take his own life, and convinces him to go and see Juliet to say goodbye to her. Capulet enters and arranges for Juliet to marry Paris in three days. She refuses, but her father says he will disown her if she does not comply. They exit and Juliet enters in the friar’s cell. He gives her a potion that will make it appear as though she is dead. She exits. She reenters the stage (now at home) and agrees to marry Paris. Her father is so delighted with her obedience that he decides to move the wedding up one day, to the very next day (Wednesday). All exit. The next morning, Nurse enters and finds Juliet in her bed, apparently dead. The Capulets all enter with Paris and decide to have a funeral. All exit. Romeo, who is in Mantua, enters. His servant Balthasar enters and tells Romeo that Juliet is dead. Balthasar exits. Romeo doesn’t know that it is a fake death because he never gets the message from the friar. He buys a vial of poison from an apothecary and returns to Verona. Romeo enters at the Capulet tomb and sees Juliet (apparently) dead. Paris, who had entered previously, but had been hiding, recognizes Romeo as a Montague and challenges him. Romeo kills him, drinks the poison he bought, and dies. Just as Juliet wakes up from the potion the friar gave her, the friar enters the tomb. He hears noises and tries to persuade Juliet to leave with him. She refuses, sees Romeo dead next to her, stabs herself with Romeo’s sword, and dies. The Capulets, Montagues, and the Prince of Verona all enter the tomb and wonder what went on. Friar Laurence explains the story, and the Capulets and Montagues agree to end their family feud. D. Imagery and symbols Poison – Obviously it symbolizes how poison ended their love story even how much they wanted to fight for their love. E. Theme and Sub theme Forcefulness of love and Love as a cause of violence III. Conclusion A. Five lives, events/scene that attracted you. Why? 1. Romeo falls in love with Juliet at first sight. Juliet feels the same way about him. 2. Romeo confesses his love for Juliet. 3. Romeo makes arrangements with Friar Lawrence for his wedding to Juliet. 4. Romeo thought that Juliet is dead and then drinks poison. 5. Juliet wakes finding Romeo dead and kills herself and thrusts a sword thorough her body. I find these 5 scenes attracting because it prove how powerful love can be. The 5 lines and give the reason why you are attracted. 1. But soft! What light through yonder window breaks? It is the East, and Juliet is the sun! Arise, fair sun, and kill the envious moon, Who is already sick and pale with grief? That thou her maid are far more fair than she. Romeo, seeing Juliet at her window. He compares her to the sun, light that brightens his dark world. He had previously compared Rosaline to the moon. His love for Juliet, the sun, has risen and killed the feelings he had for Rosaline. 2. My only love, sprung from my only hate! Too early seen unknown, and known too late! Prodigious birth of love it is to me That I must love a loathed enemy. Juliet after the Nurse tells her that Romeo is a Montague. She has already fallen in love with him. The information has come too late to save them from this difficult situation. 3. These violent delights have violent ends And in their triumph die, like fire and powder, Which, as they kiss, consume. Friar Lawrence, warning Romeo to cool down his passion. Moderate love is less likely to lead to disaster than violent love. His warnings prove to be founded. 4. What’s in a name? That which we call a rose By any other word would smell as sweet. Juliet lamenting fact that her love is a member of the family that is a bitter enemy of her own. He is not defined by his name. They would be able to express their love freely if he were called anything else. 5. These violent delights have violent ends And in their triumph die, like fire and powder, Which, as they kiss, consume? Friar Lawrence, warning Romeo to cool down his passion. Moderate love is less likely to lead to disaster than violent love. His warnings prove to be founded. What do you think the novel contribute to you? In What way? It gave me an idea how love conquers all. It made me realize that nothing can stop love unless you, yourself decided to give up. I’ve learned that love builds, it also destroys. Is the novel worthwhile? Would you recommend it to others? Yes, it is worthwhile. I would definitely recommend it to others because people are very affected when they talked about love. This book will show how far you can go; how long you can be strong and how long will you fight in the name of love. What are the things you don’t like in the novel? If you were given a chance, what will you change to make it better? The part that I didn’t like the most is the ending. If I was William Shakespeare, I would make it a happy ending because they did everything to fight for their love. And obviously, people love happy endings. Over all generally what can you say to the novel? Short summary. In Romeo and Juliet, there are many different views of love shown. There is sexual love, romantic love, true love, spiritual love, unrequited love and love at first sight. The selflessness of Romeo and Juliet’s love – their willingness to die for each other, is in deep contrast to the hate between the Capulets and the Montagues. It’s about fighting their love to the fullest. They gave their best just to make their relationship right. They proved that nothing can stop you when you fall in love. It just shows that love is easy†¦ true love is not.

Thursday, January 9, 2020

Negative Effects Of Cell Phones - 1318 Words

The use of cellular devices has paved the way of communication for personal, business, and long distance communication making people reachable in a matter of seconds. Even though these advances are helpful and sometimes makes life a lot easier there are problems that can occur. Researchers have come to the conclusion that there is a strong correlation between the usage of cell phones and personal health. Studies show that cell phones emit radiofrequency energy, which is a form of electromagnetic radiation and it is proven that radiation exposure to the human body is hazardous. Technology has its ups and downs, with that being said cell phones are a good example of how sometimes advancements can be good and bad. Yes, cell phones have a lot†¦show more content†¦Cell phones are now being used at a younger age than ever before. Scientist think with this generation we will see the real effects of long-term cell phone use. With kids being exposed to phones at an earlier age than n ormal they will have much more time to use phones and may allow scientist to finally get the results they need to conduct a meaningful experiment. The American Cancer Society does encourage cell phone users to use headphones to avoid putting the phone up close to your head. Thus, reducing the radiation that can be absorbed by the tissue that is located in your head. However, they do believe kids are at a higher risk of getting sick from cellphones because when they are so young their nerves have not fully developed yet and it could cause them to be more vulnerable to factors of cancer (Naeem). For example, the SAR, or Specific Absorption Rate levels of some of the most include but are not limited to; the iPhone 8 plus giving off 1.19%, iPhone 8 1.20%, iPhone 7 plus 1.19%, iPhone 7 1.20%, Galaxy S8 1.55%, Galaxy S7 1.59% (Highest†¦). The SAR is the rate at which the body tissue absorbs the radiation from the cell phone. In the past two decades, phones have gotten a lot more popu lar than they were at first (Highest†¦). Phones play a more integral role in this generation because people are not able to go a day or a whole class period without checking their phone.Show MoreRelatedNegative Effects of Cell Phones1731 Words   |  7 Pagestask easier. A cell phone is a type of technology that is a common thing to see in everyday life. The world and the people in it have gotten used to this technology. Cell phones are making the lives of an estimated two hundred sixty five million Americans (Natterson 103) and three billion worldwide (Natterson 103), easier. As useful as cell phones may be, there are negative effects in over using cell phones. Cell phone technology was first developed in the 1980’s, but cell phones became common inRead MoreNegative Effects Of Cell Phones1465 Words   |  6 Pagestremendously. Almost everyone has had a cell phone since middle school age, or even younger. 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Surprising ly, people would have to use their house phone that everyone in their family shared or they would have to wait until they could the person and talk to them face to face. But, our technology just keeps getting better. Cell phones allow people to communicate quicker and easier that they have become apart of people’s everyday lives. Sadly, there are many negative affects of always having our mobileRead MoreNegative Effects Of Cell Phones1192 Words   |  5 PagesIn this day and age, more than half of the worlds population owns and uses cell phones. It is a well-known fact that cell phones emit low doses of radiation each time one is used, however, people tend to brush it off and not think about the long-term effects it may have. Its only small doses, what harm can come from it? That is a question us cell phone users may ask ourselves, yet never really look into or research. Maybe its because we choose not to know the actual truth and just focus on theRead MoreNegative Effects O f Cell Phones1100 Words   |  5 Pagescreated the thing that runs the lives of many ---- a cell phone. For those living under a rock, cell phones are portable telephones that requires cellular network (ATT, Verizon and Tmobile) to make and receive phone calls. For the first time ever, a generation of kids are going through their adolescence with smartphones. As stated by Pew Research Center, â€Å"75% of 12-17 year-olds now own cell phones, up from 45% in 2004† (Lenhart 1). As cell phones advanced over the years, the increase of adolescenceRead MoreNegative Effects of Cell Phone of Society1609 Words   |  7 PagesSteve Sheridan Professor Simakowicz 1st Draft Paper 13 April 2010 â€Å"Do Cell Phones Help or Hinder Society?† Times have changed tremendously in the last twenty five years in regards to how the world communicates with each other. The birth of new technology such as cell phones with internet capability, laptop computers, and even the recently released I-Pad has made communication with anyone outside of talking distance immediately accessible. Even though to many people this seems like a movement in theRead MoreNegative Effects Of Texting And Cell Phones894 Words   |  4 PagesTexting and cell phones have, of all age groups, likely affected kids the most. In one way, it has made young kids more socially awkward. These kids are being raised having more communication on social media portals and by texting much more often than face to face interaction. This problem will only get worse as we progress into the future. 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